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KMID : 0362720180560120658
Journal of the Korean Dental Association
2018 Volume.56 No. 12 p.658 ~ p.666
The change of dental clinic name
Yu Su-Been

Song Bong-Gyu
Yang Byeong-Eon
Abstract
This study analyzes 21,686 dental clinic business names from 1946 to February 2016, where official records exist. The results of this study will be used as a historical data of Korean dental clinic and contribute to the decision of dental clinic name. According to the results of analysis, the first official dental clinic used in Korea was ¡®Chu¡¯ in 1946, ¡®Minsaeng¡¯ and ¡®Chusaeng¡¯ in 1958, and ¡°Won¡± in 1959. In the 1960s, dentists¡¯ family names were often used as dental clinics. In the 1970s, dental clinic names were often used as dentists' family name, ¡®Jung-ang¡¯ and ¡®Seongsin¡¯. In the 1980s, dental clinic name was used more than other names such as ¡®Seoul¡¯, ¡®Yonsei¡¯, ¡®Hyundai¡¯ and ¡®Sang-a¡¯ along with the dentist's family name. In the 1990s, a dental clinic name was used to refer to the words ¡®Yeonsei¡¯, ¡®Seoul¡¯, ¡®Hyundai¡¯, ¡®Sang-a¡¯, ¡®Isalang¡¯, ¡®Uli¡¯, ¡®Jeil¡¯, ¡®Bubu¡¯ used a lot. In the 2000s, Dental Clinic's name began to use english words such as ¡Æ¨¡Good Morning','White','Prime 'and adjectives such as ¡®Haengboghan¡¯, ¡®Ipyeonhan¡¯. The characteristic of the dental clinic name in 2010 is the increase of the business name ¡®UD¡¯. From 1946 to February 2016, the most commonly used dental clinic name was ¡®Seoul¡¯, ¡®Uri¡¯, ¡®Isarang¡¯, ¡®Yonsei¡¯, ¡®Hyundai¡¯, ¡®Good Morning¡¯ ¡®Jung-ang¡¯, ¡®UD¡¯, ¡®I¡¯, ¡®Miso¡¯
KEYWORD
Big Data, Public Portal Data, Dental Clinics, Brand Name, Open and Operate Dental Clinics
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